Why Packs of 6 Work So Well for Small Retailers
If you run a small shop, a market stall or an online store, buying stock in packs of 6 is one of the simplest ways to keep costs down and your range interesting. Most of our clothing and accessories are sold this way, and there are good reasons for it.
A lower cost per item
Buying a pack rather than single pieces brings the price of each item down. For example, our Unisex Thermal Winter Gloves come as a pack of 6 assorted colours, so the price you see is spread across six pairs. That leaves you room to set a retail price that works for your customers and still makes a sensible margin.
A quick way to check a pack: divide the pack price by the number of items to get your cost per item, then compare it with the price you plan to charge. Remember to include delivery and any selling fees in your sums.
More variety on the shelf
Assorted packs usually contain a mix of colours or designs. Instead of six identical items, you get a small selection to put on display. Customers like having a choice, and a varied display looks fuller and more inviting than a single colour repeated.
Lower risk when trying something new
Not every product will be a hit in every shop. A pack of 6 is a small, affordable test. If a design sells out in a week, reorder it in larger quantities. If it is slow, you have only six to clear rather than a whole box.
Easy to count, store and reorder
- Packs arrive in neat, consistent quantities, which makes stock counts quicker.
- They stack well on shelves and in the stockroom.
- When something sells through, you know exactly what to reorder: the same pack, by name.
Good for online sellers too
If you sell on eBay, Amazon or your own website, a pack of 6 gives you options. You can sell items individually, create your own bundles of 2 or 3, or list the full pack for customers who want to buy in bulk.
Where to start
Good first lines for multipack buying are everyday basics that sell all year, such as men’s boxer shorts and trunks, plus seasonal lines such as fleece neck warmers in winter. Take a look around the shop and start with a few packs in the lines you know your customers buy.
