Selling Wholesale Underwear and Basics on eBay and Amazon
Everyday basics like boxer shorts, briefs, socks and vests are some of the most consistent sellers on eBay and Amazon. People buy them again and again, they are light to post, and buyers often search for multipacks. Here is how to make the most of them.
Write titles that match what buyers search for
Buyers search by product, pack size, material and size. A strong title covers each of these in plain words, for example: Men’s Cotton Boxer Shorts, Pack of 6, Assorted Colours, Sizes S to 5XL. Put the most important words first, because long titles are cut short on mobile.
Be clear about sizing
Size questions are the most common reason for messages and returns with clothing. Add a simple size chart to every listing, state whether the fit is regular or stretch, and list every size you have available. If a product such as our plain boxer shorts comes in a wide size range, say so clearly in the title and description.
Use good photos
- Show the full pack laid out so buyers can see every colour they will receive.
- Add a close-up of the fabric and waistband.
- If colours are assorted, say so in the photo caption or first line of the description, so nobody expects a specific colour.
Decide how you will sell each pack
A wholesale pack of 6 gives you flexibility. Some sellers list the full pack as a value bundle, others split it into packs of 2 or 3 at a slightly higher price per item. Try both and compare which sells better for each product.
Explain your returns policy on hygiene items
Underwear is often treated differently for returns once the packaging is opened. Check the current rules for the platform you sell on, then state your policy clearly in every listing so buyers know what to expect before they order.
Keep popular lines in stock
Online, a listing that goes out of stock can lose its position in search results. Keep an eye on your best sellers and reorder before you run out. Lines such as seamless stretch boxer shorts and cotton Y front briefs are easy to keep topped up.
You can browse all of our men’s underwear and basics and women’s underwear in the shop, then reorder in a couple of clicks from your account.
